ASDA's Tickled Pink campaign
Supporting Breast Cancer Care and Breast Cancer Campaign
44,000 women and 300 men are diagnosed with breast cancer each year.
Every 15 minutes someone in the UK is told that they have breast cancer. That's over 100 people a day, over 100 families and over 100 loved ones who hear the news that someone close to them has breast cancer.
That's why campaigns like ASDA's Tickled Pink are important in encouraging our customers and colleagues to be breast aware, as early detection is crucial to treatment.
Every year, with your help, we continue to raise vital funds to support Breast Cancer Care and Breast Cancer Campaign charities - helping people affected by breast cancer and supporting research for a cure.
We have some fantastic products and activities planned for this year – starting off with donations from some of our Mother’s Day range, so make a difference and get involved with ASDA’s Tickled Pink campaign today.
ASDA's Tickled Pink campaign
ASDA launched the Tickled Pink campaign back in 1996 to raise money to help improve the lives of people with breast cancer both now and in the future.
Entering its 11th year ASDA's Tickled Pink campaign now benefits two breast cancer charities, Breast Cancer Care and Breast Cancer Campaign and since 1997 our campaign has raised nearly £16million.
We have raised money for the charities by fundraising selling pink products this year we have an amazing selection of 'pink products' for you to choose from.
Who do we support through our campaign?
- Breast Cancer Campaign
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Breast Cancer Campaign is the only charity that specialises in funding independent breast cancer research throughout the UK. The money raised funds research into improving diagnosis, treatment, understanding of how it develops and finding either a cure or a way of preventing this cancer.
To date, ASDA's Tickled Pink campaign has helped the Charity fund 23 vital research projects and its first Scientific Fellowship.
- Find out more at the Breast Cancer Campaign website
- Breast Cancer Care
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Breast Cancer Care is the UK's leading provider of information, practical assistance and emotional support for anyone affected by breast cancer. The money raised through ASDA's Tickled Pink campaign is utilised to help Breast Cancer Care offer a range of free and dedicated support services and respond to more than 2 million requests for support and information about breast cancer or breast health concerns every year.
Anyone with breast cancer or breast health concerns can get free, confidential support and information from the Breast Cancer Care helpline on 0808 800 6000 (for Typetalk prefix 18001) or by visiting our website.
- Find out more at the Breast Cancer Care website
Get Tickled Pink for a good cause!
With your support we can make a real difference to the women and men who are affected directly or indirectly by breast cancer. You can join in with our activities by taking a look at our fundraising ideas to help you start planning your own event.
- Look, feel, be breast aware
- Follow the 5-point breast awareness code and get to know how your breasts look and feel normally so that you notice any change that might be unusual for you
- Find out more about being breast aware
- ASDA also supports
- ASDA also supports The Everyman Campaign funding research to cross out male cancer. For more information visit our website.
- Find out more by visiting the ASDA Everyman website
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